![]() On the other hand, service-based businesses should hide their address because their purpose is to serve customers at their location. We do that because most customers want to visit and buy physical products from your storefront. ![]() This option applies to brick-and-mortar and hybrid-model businesses, where you provide the exact location (address, town, postal code). It should reflect your real-world business name, so please don’t stuff important keywords in there unless you want your profile to get suspended either by Google or from your competitors.Īlthough that’s the most ethical thing to do, abide by Google’s Guidelines, many businesses put keywords in names like “Best Plumbing Company New York” and quickly climb up in rankings, so I suggest if you want to leverage that factor, prepare to have the papers that prove that the name is accurate, and even have signage with that weird name on it. In that case, you should begin with your business name, one of the most important ranking factors, although quite controversial. Now that you finished the verification process, it’s time to set up your Google Business Profile. If the postcard doesn’t arrive, request another one.Ĭontact Google support. Meanwhile, you should build citations on major directories like Foursquare and Yelp and create social media pages ( Facebook, Twitter etc.) If it’s a new listing, give it ten days before requesting verification. What if I face issues with the verification process? V) Google Search Console verification: You can use this option only if you have a website. Usually, you record the inside of the business with staff, the outside with signage, the storage, etc. Iv) Video verification: In 2023, I see this option too often, where you either request a scheduled live chat with Google specialists or record a video with instructions on what to include on it, sent to you by Google. The code is sent to the email you’re trying to claim the listing. Iii) Email verification: Another standard method. Pick up the call and wait for the automated message which gives you the verification code. Just click on that option, and your business phone will start ringing. Ii) Phone call verification: I see this option appearing increasingly these days, and it’s actually the best. It’s the most common method, but sometimes postcards may fail to arrive.įrom my experience, the less trust Google has, the higher the chance you get the postcard option. I) Postcard verification: It may take up to 14 days for the postcard to arrive at your business’s physical location. Note that the available methods you get to choose from depend on the type and general online presence of your business (directories you have listed your business, a fully optimized website, and social media). However, I must mention the 5 verification methods and what to expect when you choose one. Google has clear instructions about how to claim your GBP. Let’s not forget that a verified profile builds customers’ trust because most people have confidence in buying from a legit store rather than choosing a random business profile in a Google search.įinally, you prevent competitors or people paid by competitors from ruining your profile if they try to change crucial NAP(name-address-phone number) information or, at worst, select the “permanently closed” option. The next step is to claim and verify your listing, which is extremely important if you want complete control over the entire list of optimization options given to you by Google(responding to reviews, creating posts etc.)Ĭhances are, there is no listing to claim, in which case you should set up a Google Business Profile page from the start and complete the verification process, as I mentioned above. (cafeterias, restaurants, mattress stores) 2. Hybrid-type business: A business that combines the characteristics of the above types by providing services and selling products both at a storefront and directly at a customer’s location via delivery. ![]() Service area business: A business without a storefront that provides services directly to customers at their location. ![]() Which Businesses Qualify For A GBP listing?īefore we dive into the optimization steps, we should reference the 3 types of local businesses that meet Google’s qualification standards, and we do that to avoid future listing suspensions.īrick and mortar business: A business with a physical storefront where customers can visit to purchase products or services. Conclusion My Google Business Profile Checklist(20+Steps) 1.
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